Telecom Loves You
When I received my holiday gift to myself, the EP from the Australian band "Telecom," I started thinking...how did this group find me? Why did I decide to buy this thing? And are there parallels with how kids market themselves to schools? Or how colleges find kids? Read on. If you see more parallels, let me know. If not, at least you can say "I heard these guys before they were huge."
They are legit, or at least someone legit says so. The highly influential KEXP radio station featured their song "Second Feature" as a song of the day a couple weeks back. It had to sound good enough to get someone's attention. I won't ask the band how many different angles they tried to contact people in the industry to get some exposure. It just happened...maybe they made their own luck.
Question for the college-bound: are you making your own luck?
They are a marketing machine. Well, at least they appear to be a marketing machine: take a look at their web page, spin through the various offerings there, look at how it's all consistent. And good.
For instance, I ordered the EP with the special sticker and button, and it was made rather painless in that I used PayPal and it was about 10 bucks US postage-paid.
Question for the college-bound: Do you feel like you're part of something unique when colleges come after you? Or not?
They're good, yet fill a unique niche. This is a band that has a really good sound that might not be easily defined. So they could be branded as yet another band from Australia -- one niche -- or they could be the next "Dinosaur Jr." I don't get the impression that they're all things to all people, but I am left with an indelible image of them as a solid, well-branded group who fit well in my music library.
Question for the college-bound: what makes you unique? Do you know whether you might fit? How are you positioned?
They are legit, or at least someone legit says so. The highly influential KEXP radio station featured their song "Second Feature" as a song of the day a couple weeks back. It had to sound good enough to get someone's attention. I won't ask the band how many different angles they tried to contact people in the industry to get some exposure. It just happened...maybe they made their own luck.
Question for the college-bound: are you making your own luck?
They are a marketing machine. Well, at least they appear to be a marketing machine: take a look at their web page, spin through the various offerings there, look at how it's all consistent. And good.
For instance, I ordered the EP with the special sticker and button, and it was made rather painless in that I used PayPal and it was about 10 bucks US postage-paid.
Question for the college-bound: Do you feel like you're part of something unique when colleges come after you? Or not?
They're good, yet fill a unique niche. This is a band that has a really good sound that might not be easily defined. So they could be branded as yet another band from Australia -- one niche -- or they could be the next "Dinosaur Jr." I don't get the impression that they're all things to all people, but I am left with an indelible image of them as a solid, well-branded group who fit well in my music library.
Question for the college-bound: what makes you unique? Do you know whether you might fit? How are you positioned?
Labels: Australian music, college match, college search, telecom
posted by Dave Van de Walle at
7:31 AM
1 Comments:
Interesting Questions.
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