Trendspotting: Knox College

Knox College, Galesburg, Illinois, USA has set another record for applications for its next freshman class. See the link here: Knox record.

Okay, so if places like Knox see an increase, and Princeton sees an increase, are there more students (no) or are students applying more places (yes)?

The Macro story: more, more, more. The Micro story - you, or your kid, or your cousin, is probably facing a much more competitive environment -- for both students and schools.