Today's blog posting is about the critical need for better connections...

Hi from U Sphere. Our mission is to serve as a vital connection point between you (student, mostly, or parent or other party interested in going to college) and the admissions people who might be looking for you. But the biggest question that has popped up is whether or not you need more connections.

That depends. If you have 10,000 myspace friends and 10,000 people in facebook, odds are you consider yourself CONNECTED. But to whom? And what value do people get from being in your network, or from adding you to theirs?

AND...

The flipside for the college-bound student centers around whether the you that's out there (public profiles on places like facebook and myspace) is being connected to the right people AND that your public persona is actually more valuable than NOT having a public persona.

Give that some thought -- what are you saying and who are you saying it to and is anyone listening?