It's back - Northern Arizona University seeks to connect with students through...
...their parents' newspaper of choice. It's a unique ad campaign, and they ran it last year.
The Wall Street Journal is where the ads are running -- and they attempt to "position" the school as a number of things.
If you haven't seen it, ask Mom or Dad for the Saturday edition of the Wall Street Journal, then flip to page P5. You'll see a girl named Sunday Hannan from Bergenfield, NJ.
What does it mean? Colleges will do anything to find kids? NAU wants students from New Jersey? They want your parents to know about them?
All of the above.
The Wall Street Journal is where the ads are running -- and they attempt to "position" the school as a number of things.
If you haven't seen it, ask Mom or Dad for the Saturday edition of the Wall Street Journal, then flip to page P5. You'll see a girl named Sunday Hannan from Bergenfield, NJ.
What does it mean? Colleges will do anything to find kids? NAU wants students from New Jersey? They want your parents to know about them?
All of the above.
posted by Dave Van de Walle at
10:24 AM
1 Comments:
Dave -
As a college recruiter who regularly visits campuses and hires new grads, I must admit I'm not impressed by the NAU ads. As a father with a high-school aged daughter, I know I'm not impressed by them. My kid and my jobs will be going elsewhere.
My thoughts on the NAU series are posted on the NotJobs blog.
Troy
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