Yes, that's right. What used to be the mission for dot-com execs and Good Corporate Citizens is now the thing that college-bound students must understand:
You are your elevator speech.That's correct: you need to be able to sum up yourself in 30 seconds or less. You need a mission statement, or a vision statement, or something similar.
I'm serious here. Colleges are competing for you, sure, but you are competing for their time. Consider this exercise -- great way to spend some time on a rainy afternoon...
1 Develop a mission statement. "I, Mortimer Jones, will apply myself in the classroom and out to learn about biology and life sciences and people." It doesn't have to be anything like that, and it could seem somehow disconnected, too. That's okay.
Best way to develop one is to sit down and brainstorm. Write down what you want to do with your life, or what you want to learn, or what you want to be good at.
2 Develop a vision statement. The difference between this and the mission statement is that the vision is what will happen when you've followed through on your mission statement. (Witness Microsoft, whose vision is "a computer on every desktop.")
A likely vision for Mortimer: "I will develop new drugs to treat mental illnesses in young people."
3 And the elevator speech. The theory is that you get on the elevator and someone asks what you do and you explain it in the time it takes to get to whatever floor you're going to. There's less of a science to it, but you can probably work on 1 & 2 and find yourself at item 3...
"I'm all about understanding science - especially biology and life science - and I want to be at a college with dynamic people that have the same curiosity about life I do. And I want to apply that understanding of science and of people to the development of new drugs and therapies -- focusing on mental illness in children, a cause that's near to my heart."
Give the above a whirl -- even if you're not aiming as high as Mortimer.