Attention on Tennessee (as a basketball state) and an educational hub
The University of Memphis was #1. Their team lost to the University of Tennessee, which claimed the #1 spot.
Then Tennessee lost to Vanderbilt, (also in the state of Tennessee).
So the story lines for sportswriters ("Hey, you're not even tops in your own State?") also brings attention to the state as an educational hub.
For instance...
The UT system has a couple other campuses of note. UT-Knoxville is the main hub, but there's also Chattanooga and Martin.
We happen to really like another Memphis school called Crichton.
And in Nashville, check out Watkins College of Art & Design.

