What the Democratic Primaries Tell Us About Sending Kids to College

Is there a connection? I mean, beyond the "where did the candidates go to school" or the "who's got the better plan for student loans" stuff?

Yes. The future will not be televised: it's online.

Barack Obama scored what some are calling a huge upset -- in fact, I'd put it up there with the most recent Super Bowl. (18-1 has become an iconic set of numbers.) Not supposed to be on the same field with the presumptive nominee, young, inexperienced. Overmatched.

It's what Senator Obama did online to organize, recruit, keep people engaged, and stay on message -- that's where the upset really wasn't an upset.

The Democratic Nominee's camp knows what some colleges and universities know too well: it's never over, this recruiting cycle. He got the youth mobilized online and kept them energized online. Their "CRM" was constant, personalized and, above all, relevant.

Sen. Obama's strategy was ignored by all other Dems. In fact, dare I say it was ignored by all other candidates -- save for Ron Paul, a subject for another day.

And, as of today, there are close to 1 Million Fans of Obama on Facebook.

Ignore the Internet at your own peril, o college bound student, parent, and administrator.